If You Build It, They Will Come or “CAN” Come- but How?

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GEBBS JUICE Episode 100 LINK- http://goo.gl/OlSZ70


Alright, alright, alright… Alright, alright, alright. Hey everybody! Alright, here we go. Hey everybody! Michael Gebben here and I’m super excited to be with you on another rockin Wednesday. So, today, I got a good one for you. I’m pretty fired up about this one. It’s this phrase. It came from a movie called, “Field of Dreams.” They say, “If you build it, they will come.” You guys have all heard that even if you haven’t seen the movie. You know it. You’ve heard it. You’ve heard people say, “If you build it, they will come.” I’ve even said just start. Just take the first step. That’s so true.

Here’s what it actually should say. “If you build it, they can come.” They can come. There’s a possibility that people could come to whatever it is that you built. It doesn’t matter what it is that you’re building. It doesn’t matter what it is. It can be an offline thing, an online thing, you can be a movie maker, you can create blogs, you can create Youtube videos, you can create podcasts. You can create all sorts of stuffs. You can build all sorts of things. The thing that so many people go wrong is that they think they built it and then everybody’s gonna come in groves from all over the place to check it out. Then there’s this disappointment because it doesn’t happen.

What I want for each and every single one of you is to not be that starving artist. I just talked to my grandpa, my mom and I talked about this to a lot of different people. So many people out there are amazingly talented but they have no idea how to market themselves. The problem is they think there’s a supply problem. Either they’re in the wrong location, they’re in the wrong business, they’re in the wrong industry. There’s this, this and this. There’s not enough people where I live, whatever. They’re all excuses. It’s not typically a supply problem. It’s a sales and marketing problem. Most people don’t know how to get what they built out there to the masses. So many people don’t know how to do that. What happens is, you see the guy who you might (pardon me) think sucks at what they do or isn’t very good but you’re blown away that they make a living at what they’re doing while you wish you could and you feel you’re so much more talented than they are which you very well could be. Too many times, we spend more time perfecting our craft and waiting for the perfect time to even launch what we’ve built but nobody ever gets to see it. But there, the guy who might not be as good as his craft but is really good at sales marketing. So he ends up getting it out there to more people and being more successful in the eyes of the person who is great at what they do. The thing about it is that I don’t want you guys to be that starving artist.

Here’s the thing that I’m wanting to tell you today. I went and ran some numbers and looked at some numbers on my different things. I have my Youtube channel, I have a podcast, I have audio on Soundcloud and I’ve done a whole other things. I wanna give you those few stats here just really quick. I started my Youtube videos a year ago (well not quite a year ago actually). It was on Sept 4th of last year so not quite a year yet. In this time frame, I already have over 115,000 views on all of my videos and I’ve only done 1 video a week. Then, I’ve got my GEBBS Juice on Soundcloud. That I’ve already got about I think 11,000 plays across all those audios in the last few months. I released my iTunes podcast with the same audios a month and a half after I released them on Soundcloud and they’ve already got 22,000 downloads there.

Here’s the thing. I just don’t release something and hope to the “They will come” gods that everybody’s gonna flop into my lap and just start listening and watching and all these different things. I like to hustle. The thing that I like to tell you is you gotta be willing to work hard and hustle and fight for what it is that you want, what it is that you’re trying to get out there. You might have something great but if no one knows about it then it doesn’t matter. Then you go around and look at these things that you think that are less than great and less than ideal and you wonder how come they have so much. One, a lot of people, just because they put it out there. So many of you have something that you’re just sitting on. I encourage you right now while watching this video, whatever it is that you have, that you have not released to the world yet, just release it. That’s step one. Step two is you’ve got to promote it.

You guys gotta check out my man, Derek Halpern from Social Triggers ‘coz his big thing is instead of blogging, (let’s use that example ‘coz he talks a lot about blogging), instead of writing blog posts 7 days a week, you’ve got great content, great, great pieces of content. Instead of creating a million piece of content hoping one will be great. Ultimately, if one person likes it, there’s probably 10 people over weeks it’s probably 100 which turns maybe 1000, which maybe there’s 50,000. But too many of us don’t promote things. We just keep making things. Some maybe not releasing it, some may be releasing it but just keep making, creating, building. Instead, take what you’ve built, take what you’ve created and that you have released (hopefully, you’ll do that now if you haven’t) but then you promote it. Promote it. Promote it. Promote it. Promote it. Promote it. Get it out there. Top of mind. Get top of mind people and promote.

In this day and age, I hate to say it but with Social media and all these things, if you post something one single, little bitty time and you’ve posted it the middle of the night because that’s just happen to be when you finished it, and then you’re upset because nobody clicked through, nobody watched it, nobody liked it, nobody commented, nobody did anything. You’ve got to one, post it at a more strategic time which is all relative. You’ve got to test. At the same time, post it multiple times. In this day and age, more than likely, you post it once even at an ideal time, not everybody saw it, who you might be friends with, who might be following you or anything else. Just promotion schedule a little bit with just Youtube. I promote the day it comes out. Wednesday, Thursday, Friday, Saturday and Sunday multiple times a day through that whole period of time, I’m posting. Some people, very few complain. Most don’t. Most are happy. When you have something great, something you’re proud of, you want people to see it. I can go on and on about how I get less views, less feeds, less this, less that, less, less, whatever when I don’t promote.

I put on an event a few years ago called “The Rockin’ Life” event. If you were friends with me, you’ve probably seen that thing, if you were friends a couple of years ago when I held that because every single day, for four weeks, I promoted that thing. Guess what, I had almost 80 people show up to that thing in a 4-week period of time from inception to when I did it. I got 80 people show up locally (a little local event) mainly from Facebook. The thing I just want each and every single one of you to know is when you build something, people can come and they will come if you promote it, if you get it out there, if you market it. When I brought out my Youtube, when I brought out my podcast, when I brought out these different things, I did them all separately. I want you guys to know that too. I don’t do it all at once where I’m promoting 90 things at once. When I’ve done each of those individually, the thing about it that I’ve done is I push it and I push it hard but I’ll do it on text messages. I’ll do it on private Facebook messages. I’ll do it on email. I’ll do it on my social networks like I want people to know about it. I want to raise awareness about it. I also will say when you see it, my messages on Facebook, I’m not just copying and pasting the exact same link and the exact same messaging over and over and over again. I try to rework it and say it a little bit something different and then have that link again, then have that link. You’ve got to get it out there.

Just know that when you build something, they can come but don’t be afraid to hustle. Don’t be afraid to take that thing that you’re proud of and get it out there and promote it. Put it out there. Get it out there to the world in any way that you can to the most relevant people possible. Sometimes, when things make sense, I’m reaching out to people outside my network who might… What Derek does, I’ll just tie it back in. He’ll even make things very targeted for specific people and then promote it on that specific people through blogs and through things. Don’t be afraid to reach out to people. I always say, “The worst thing that’s gonna happen is you get a no and you get a no when you don’t ask.” For every big, huge thing that I had happen, I’ve had 50 other things that didn’t work out. Not everything works out for me all the time or anyone else but if you don’t try, if you don’t put it out there, if you don’t promote, nothing will happen. Put your heart and soul into creating it but put your heart and soul into promoting it because that’s where the fun part is. That’s where the thing that you created, the thing that you built and you work so hard on, the world gets to see. Whether you put the Kickstarter on or whatever it is that you’re doing, you gotta hustle and you gotta get it out there. You gotta market it. IF you don’t, then it just sits and no one knows about it. That’s a sad, sad day when people make great things that don’t get to get seen.

My friends, I wish you guys the absolute best and I thank each and every single one of you for being here. I hope you enjoyed that. I hope that video brought some massive value to you guys because for me, it’s a big thing that I do and everything that I’ve done for when I started my production company to what I’m doing today. I hustle and I put my all into it. That’s what I want for you guys because when you do that, amazing things can happen. So, rock and roll my friends. I truly appreciate you guys so much. Remember, if you’re new here and you enjoyed this video, there’s new video each and every single Wednesday so I encourage you to SUBSCRIBE. Give it a THUMBS UP if you really enjoyed it. Finally, GEBBS VIP. Click right here. I love that. It’ll take you right to the page. Real simple. You can sign up GEBBS VIP list. That’s where I’m gonna email you guys when fun, exciting, new things happen. I can’t always reach you through the videos here and you wanna be able to be contacted. I won’t spam you. Right now I pretty much just send out one email a week that just has an update about the video. You can check that out. Gebbsvip.com. Click right there. That’s it. Rock & roll my friends. Go out there. Hustle because what you’ve built, they can come if you promote it. Just rock & roll guys. We’ll see you next week. Thanks so much.

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